^That said, SM is a key and necessary component of our marketing presence. SM is not going away it just shifts between providers.
The people I had in mind when I generated the post are leaving Social entirely, not just going elsewhere - namely privacy concerns. I've thought of leaving FB but things that keep me there are family posts, band promotion, and a really good Yamaha drum group.But, this phrase of yours "For various reasons people are leaving social media platforms" says to me your audience may be members of a group that hangs out in alternative SM that simply replaces the main stream SM. That's where you promote your gigs, because that's where they are.
Sadly, this.I don’t see how you can promote a gig these days without social media, other than word of mouth or posters at the venue you’re playing.
I agree. I am sitting at a coffee shop looking at a new restaurant that opened. It has "live music" stenciled on the window, I hadn't seen this in my area in a while. I went in the other day and asked about the band. They said Thursday and Friday are booked, but they wouldn't tell me who even after talking to the manager/owner. Looked at their website nothing.I'm trying to grasp how to use other platforms besides Facebook, to our advantage. (yes, I'm old) Seems most venues (bars, clubs) that we play at can't be bothered to even make a Facebook post to promote their own venues, or at least who is playing there. I'm reasonably certain they won't be doing IG, or Twitter, or anything else...
I guess I don't get it. If I'm to create an IG account, for instance, won't I need to go attracting friends, followers, (whatever they use to describe users) in order to get my posts there seen by anyone? I'm not certain that i know many folks that will use another platfrm and not at least maintain a Facebook account. I'm not against using other platforms, so long as it reaches people we don't already reach. Again I/we are old, and our primary audiences are certainly middle aged at least, so perhaps this stuff doesn't really apply to us.
I agree. Twitter especially seems to be a tool for celebrities with money to control the narrative. EG they have legions of meat bots twitting away crushing new entrants.What seems a blind spot for most is that a social media post can lead to negative reaction....or be a tool of someone who wants to sabotage your efforts.
I'm seeing the same thing. The sort of people who would actually go out to see a band aren't on social media, or not much. Some of us work at a desk all day, so we visit SM on company time. But music fans who have real jobs work during the day and have other things to do at night than sit and stare at a screen. How best to reach those people?The people I had in mind when I generated the post are leaving Social entirely, not just going elsewhere...