As far as me being particular about my drums, yes and no. I will say I am a bit more care free with the used Tama Artstar Custom kit that I gig with. Its funny when you think about it because my other kit is a Tama Granstar kit that is wrapped in black, but has way more sentimental feelings associated with it. So I end up gigging the delicate British Racing Green stained kit and feel better about it. I am sure most people would go the other way.
I DO take care of my stuff and watch over their movement and treatment like a hawk. Maybe at some level post-endorsement, people care less. But if some Marilyn Manson type ran up and jumped on my bass drum he would be stepping off with a few less teeth in his word-hole, or I might take a break to stand on his head. lol.
I just ordered a brand new Ludwig kit, Bonham sizes, minus the 18" FT. But I ordered it in a Vintage Black Oyster Pearl wrap. I was considering the natural maple finish, but thought better of it because I will be gigging it. I figure the oyster wrap will be more more forgiving than a lot of other finishes for handling use.
So in someways this will be my hard-earned baby, but it will be my work horse. I don't live my life by resale value. Life is too short and so far as I know, I we don't get carry-on luggage to the after life, so I don't care as much about the drums after the curtain has closed on my life.
I like to be the one handling my drums as far as movement and set up/tear down go, I am the one doing the work. So I don't have to worry about a knuckle dragging mouth breather to bang my stuff up. I love my drums, but I use them and am not afraid of them looking well used.