Sabian's New Logo

AzHeat

Platinum Member
The top sides look way better than before their rebranding. My opinion on the bottom sides hasn’t changed at all.
 

Ransan

Senior Member
To me logo is sleek, and yes new mission is edgy and hopefully sustaining - doing good things with raw bell and unlathing approach, unfortunately holes in cymbals are probably going to turn into tribal designs (I chuckle but shudder as I thumb this). Also they extended high end by linking with Crescent and their HHX Legacy lines. Nonetheless, I do not shop/or buy anything else.
 

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Ransan

Senior Member
The "Unbound" marking is not there, did they changed their mind about it? Not as bad as I expected...
I am not certain that was part of the logo branding as much as it is their new statement.
I think it would be like adding “Hear the Difference” under their cymbals’ logos during that era.
 
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Juniper

Gold Member
Anything interesting in the article?
I have the issue in question. The Article is called 'Don't fear the Rebrand'

Pretty much half the aritcle (full two page spread) is detailing changes that they made to the cymbals/manufacturing techniques themselves.

With regards to the logo it's just the team and Andy Zildjian stressing that although they know some people don't like it they feel the sound of their cymbals is the most important thing.

They think it's a great logo that people just need time to appreciate.

That's only a snippet of the article contents but there isn't anything in it reg. the logo change that they've not said already. It's a possitve piece on the new logo as you'd expect from the company.
 
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Ransan

Senior Member
I can’t forget Artisan and Vault series.
Thinking about it now, their new “Unbound” marketing strategy is appropriate, as their old statement “Hear the Difference” might sound disparaging between their many lines.
Sabian just so happened to change their logo trademark, as well as protect and secure newly acquired property - I.e. creative and intellectual by copyright.
 
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Idk, for now I'm going to stick to my current ones with the old logo. I know which models from them that I like and I'm going to keep using those.
 

Gottliver

Senior Member
I played a new aax 22” light ride a few weeks ago and it sounded terrific. The logo actually looked nice. Marketing aside, they made a fabulous cymbal.
 
I played a new aax 22” light ride a few weeks ago and it sounded terrific. The logo actually looked nice. Marketing aside, they made a fabulous cymbal.
I played an AAX medium ride and heavy ride (both 22") a couple days ago. The medium was a little warmer than what I like but the heavy was good. Might pick up one of those later on.
 
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