Drumming culture on YouTube and Instagram bores me in terms of watching yet another drum solo featuring gospel chops from a 9-month-old baby who can't even walk yet. (I swear it's not jealousy; it's just that I don't really like drum solos anymore).
However, when it comes to getting good deals on used gear, I enjoy those videos on Facebook and Instagram. I REALLY like drum demos and "shoot-outs" on YouTube from Drum Center of Portsmouth, and I'm pretty sure that Nick D'Virgilio from Sweetwater's videos could sell me a swimming pool in the middle of winter. I like his presentation and personality.
Agree with everything here. I skip the drum solo chops smorgasboard display in almost all videos, but I do mine the informational stuff regularly.