An interesting concept and those drums looks absolutely great. But I am - sorry- very, very sceptical. I will be very straightforward now: First off, although it is claimed that there is "not a ton of processing" put into it, I'd say, there is a ton of processing put into it.
Come on, you put even TWO mics on a bassdrum (that cost more than twice as much as the shellset) for an optimized recording. The electronic sound-enhancements on bassdrum and toms can be heard by everyone(!) who had to do with mic'd up drums once in his life. Okay, it is a marketing video, granted. You want things to sound as good as possible there. Granted. But the sound in that video is so obviously unnatural, it does not reflect at all how that drumset will sound naturally, unmic'd, I bet. If I want to get an idea of how an exotic, pricey drumset sounds, then I want to hear the natural sound (or at least something that gets very close to it), not a "pimped up" version.
And: In case that you say: It really sounds like that, then I state, that for me, this drumset is way too boomy, toms are projecting much too much too much. Some people might like that "in your face" sound, but for me personally, that is a no-go.
You claim in the video that it has a huge tuning range. But what I hear in that video is three rather low tunings, especially on the bassdrum. High, singing toms, like in the good ol' 60's club-jazz? Not really. Also, what you present as a high tuning does not impress me that much, to be honest. It has an unpleasant metallic decay-ring to it in my humle opinion. But let's not argue about taste. Others will love the sound, for sure.
Is it a good fat sounding set for rock-music? I think so. That kit has a booming sound to it that will probably please anyone who wants a big sound and does not want to haul a 24" bassdrum to every gig. Is it a gentle, an unobstrusive jazzkit, that I'd take to a jazzclub, to a dinner-party? Rather not, I'd say.
One thing that I also worry about is: How will it perform on a stage or in a TV-show, where the lights will burn down on the drummer and his set? Will the drumset get considerably warmer with the heat of stage-lights? (Aluminium heats up faster and much more than wood.) If yes, could it mean that you might need to retune the drums sooner or later during a show? If it really(!) gets hot, then, well, if you are getting hungry during a gig, you can probably fry some eggs on the bassdrum. (That would be somehow pretty funny). ;-)
It is an interesting concept and it is of course a piece of impressive craftmansship - but it's not perfect for everyone (especially jazzers), I guess.
Just my 2 cents...