Of course, you could always just go with a manufacturer that sells direct, and get more for your moneyIndeed.
And most drum products can be purchased at 15-20% off MAP. There's the old saying, "Never pay retail". I say, never pay MAP!
As for brick and mortar stores, my drum shop has always had the best prices when I order a new kit or snare. They beat the big box and mail order guys all the time.