I agree there may not be as much “desirability” but it’s a totally different market. That was 30-40 years ago.
There were really only the big three in the 80’s that were everywhere, Yamaha, Pearl and Tama.
The Japanese ruled the 80’s in terms of great sounds, build quality, and hardware.
DW came along in the 90’s, and that (as we all know) was, and still is a huge factor in this discussion.
Ludwig and Gretsch started getting their act together to try and stay relevant and both made great strides in hardware and build quality and have really developed strong lines, especially Gretsch.
Then you start throwing the PDP’s, Mapex’s etc, of the world in the mix and you just have a much tighter market. A lot more competition for the drum dollar, especially in the mid tier kits.
Also Yamaha keeps their finishes limited (a little too limited if you ask me), but part of that is they don’t do wraps, and don’t really try to compete with other companies in the gloss respect.
They have high quality top Maple, Birch and Oak
lines (and the customizable PHX) in the colors they have and that’s it.
If burst, fades, glass glitters and such carry more importance than most any of the other aforementioned companies is probably your game.
But they’re still making killer drums in 4 distinct price levels that compete and sell well. Just my 2 cents.