Interesting marketing ploy to get us to buy 2 sets of cymbals.
I believe you must also sign an ironclad contract upon purchase stating the company cannot be held responsible if the cymbal is used anywhere but on a Stage.Stage rides are for stage use only. Any attempt to play them elsewhere could result in a fire, injury, or even death.
If I remember correctly, they came out with Stage and Studio models at the same time, the Stage being the thicker and the Studio being thinner between the corresponding models. The idea was you use the Studio models in the studio, and the Stage models on stage. Interesting marketing ploy to get us to buy 2 sets of cymbals.
It's common for drummers to spend a thousand dollars (and a whole hell of a lot more than that) on gear they don't need. "Want" and "need" are entirely different motives. An in-depth consumer analysis would likely uncover that "want" is the primary driver behind a substantial percentage of purchases.
Note: I'm not passing judgement here, just stating a fact.
Agreed that most of us have acquired some gear that we don't need and may not even use. But I think that applies more to drums and percussion than to cymbals. That is, if someone has $800 in their pocket when they walk into a music store, will they be more attracted to a new snare, or to a new ride, crash and hats? I believe the physicality and look (and display potential) of the drum would outweigh the desire for the cymbals. Well, unless you're me, buying-up cymbals wherever I find them! But mine tend to be random purchases, typically '80s and older, rarely a whole set, and not tied to any former marketing by companies.
But I know that marketing is crucial in guiding purchases of almost any kind. I just think that drummers are more likely to buy a drum than a cymbal as an impulse purchase, whereas most pros buy only what they need, when they need it. Again, unless it's me.