Very interesting so far!
I'm about half way through the video, and I want to address something he read from the catalog. I'm not going to try and quote it, but essentially it says the shell should be so massive that it does not resonate at all. That way, maximum energy is extracted from the drumhead.
That is correct, physically speaking, but is it desirable? Compare this to another acoustic instrument, the guitar. To extract the maximum energy from the string, the "guitar" should be absolutely rigid and should not resonate. But is that desirable?
I'll continue watching the vid, but I think this is why some people like thin shells and some people like thick shells. Which is the instrument, the head or the drum? The string or the guitar? Don't they work together to form the overtone profile that identifies the instrument for what it is?
We never hear, "My God, that's a tremendous sounding guitar string! (Or trumpet mouthpiece, or violin string, etc.)
So far, I feel like the focus is very much on efficiency rather than character, but I'll keep watching. Fun stuff!