It's a good demonstration of how ply layup direction affects primarily pitch. It's one of a number of mechanisms that can be deployed, some with more tonal & playing characteristic impact than others.
Did you watch the video? It looked like they were hitting them with a baseball bat.Temple blocks, wood blocks, etc. work as a very different mechanism compared to two-headed ply drums with heavy hardware bolted everywhere, though.
Log drums + drumset sticks = broken log drums very quickly. You'd need softer implements to have any sort of longevity... Temple blocks with ply tops, though, perhaps those could have some use– you'd still get more tone with more massive mallets.