Drummerworld Pro Drummer - Administrator
Wow. That's pretty lame. This stuff is not rocket science. It shouldn't take a ton of effort to announce a product at NAMM and deliver it to retailers quickly. The competent planners have product manufactured in the pipeline Before announce.
It's pretty common for companies at NAMM to be three or four months 'out' from shipping new product that they show. It's not just Ludwig, and it's not just drums.
The MI industry is pretty fast compared to car companies who are notorious for teasing the public with models at car shows that are a year or two ahead of availability.