Couldn't agree more. Funny thing about "that" sound. Bill Bruford had a distinctive drum style on the early YES albums and notably the snare was unique sounding, for years he said it was a secret when asked if it was a special tuning, finally he revealed that the sound came from the fact that Chris Squire plays very high up on the bass scale and subsequently Bruford said he had to hit rim shots all of the time in order not to be lost in the mix, the producer did the rest. Adapting and overcoming a problem created The end result and not a desire to produce a "Bruford sound" . His playing style I would say is unique however.you have to really earn the right and be darn lucky to GET YOUR OWN SOUND. john bonham had his own sound. lucky guy.
but in the modern arena it should be all song first and ego last. once you have been on many albums, are in a huge super group etc then maybe you can get a signature sound. i'd rather be known for my playing than for how my kit sounds. as long as the kit sounds good in the song my job is to make the drumming sound good in the song.