The anger that rose up in a lot of us after the apparent ousting of Nick and Jay Jones from Noble & Cooley a few months ago got me thinking about how-- and whether-- I even want to know who is building my drums. And I got to thinking how perilous it is from a business perspective to have one big personality at the center of a company's identity. Watching Twitter become the Elon Musk App is reinforcing this idea.
Some examples come to mind. I've seen lots of people speak poorly of John Good at DW-- some think he's a snake oil salesman and their reaction to him is so negative that they won't consider DW drums. We don't even have to discuss the online reputation of someone like Ronn Dunnett, whose internet antics a decade ago have left him with a large number of people who will speak ill of him on any occasion and wouldn't even consider owning one of his drums. Everyone loved Johnny Craviotto, but after his death it's seemed like the company has been adrift. The removal of Ray Ayotte from the company he founded was a big contributor to the decline and fall of that company. And of course, beyond these sorts of folks, there are all sorts of small-time builders who've gotten behind on their orders, ticked people off, gotten sick, or whatever.
I've realized that almost all the drums I own now were made by people I couldn't name-- Yamahas, Ludwigs, Canopuseses, and the like. I think I prefer this. It removes any and all human drama from the equation and makes me evaluate the product on its actual quality, not according to some fondness for the maker. And this doesn't mean that I only want stuff from huge companies. There are plenty of smaller companies that don't center their founders or chief builders.
So, what do you think? Do you want to know who's making your drums? If so, why is that important to you?