Shedboyxx
Silver Member
Got the following email today:
Kind of a drag as another independent bites the dust. I sensed that something had been wrong there a while after drum manager Frank and one of my favorite sales guys split. That was a while after Glen Noyes left to work for Guitar Center as their drum buyer/manager (either nationally or regionally I'm not sure).
West LA Music had in the past been one of my 'go-to' drum stores until the above changes happened. I then started seeing a change in the advertising and the staff. Ads looked like they were targeted at the same demographic as GC and the (new) staff had that inexperienced vibe.
My first thought was: How can they compete in this arena when GC and Sam Ash have Herculean buying power and massive advertising and marketing?
Independents just don't win when try to do that.
Those that don't live in the area should know that at one time, Hollywood Pro Drum and West LA Music were the first choice of pros well known and not so well known. Lots of rock royalty especially went through West LA doors as well as celebs from TV and Film. Back in the day I enjoyed the type of things West LA stocked and the fact that they had quite a bit of it. It just felt robust.
So another drum landmark sails into the sunset. Sad to see but I guess it can be expected.
Jim
We are pleased to announce that West LA Music has been acquired by Guitar Center.
Our last day in business will be this Saturday, August 4th.
To thank you for you loyal patronage, we are offering our entire inventory at liquidation prices now through Saturday. Please stop in or call this week to take advantage of cost and below cost deals on guitars, amps, drums, keyboards, mics, music software, recording equipment, PA gear and accessories, plus hundreds of demos, used, discontinued and closeout items at huge savings.
All store fixtures will be sold.
We are truly honored to have served you for the past 46 years.
Our staff will be joining Guitar Center, and will continue serving you with Guitar Center’s vast inventory and convenient locations.
Sincerely,
The entire West L.A. Music staff
310-477-1945
Kind of a drag as another independent bites the dust. I sensed that something had been wrong there a while after drum manager Frank and one of my favorite sales guys split. That was a while after Glen Noyes left to work for Guitar Center as their drum buyer/manager (either nationally or regionally I'm not sure).
West LA Music had in the past been one of my 'go-to' drum stores until the above changes happened. I then started seeing a change in the advertising and the staff. Ads looked like they were targeted at the same demographic as GC and the (new) staff had that inexperienced vibe.
My first thought was: How can they compete in this arena when GC and Sam Ash have Herculean buying power and massive advertising and marketing?
Independents just don't win when try to do that.
Those that don't live in the area should know that at one time, Hollywood Pro Drum and West LA Music were the first choice of pros well known and not so well known. Lots of rock royalty especially went through West LA doors as well as celebs from TV and Film. Back in the day I enjoyed the type of things West LA stocked and the fact that they had quite a bit of it. It just felt robust.
So another drum landmark sails into the sunset. Sad to see but I guess it can be expected.
Jim