There are only two Guitar Centers in my entire state! Little Rock and Fayetteville, Arkansas. I visit the one in Little Rock (45-minute drive) every time I'm in town, and this store has always had a very cool, laid-back feel to it. I suspect that is purely a reflection of the people who work there - typical friendly southerners.
The prices in this store are representative of the typical Guitar Center pricing that I see advertised in other stores, except for the prices of used gear, which are almost always too expensive. (They will always match any other retailer's advertised prices. It could be argued that a customer shouldn't have to do the comparisons - GC is large enough to always be on the lower end of the price equation.)
GeeDeeEmm