When this first came out, I dismissed it as a massive and over-engineered piece of hardware that wasn't as flexible as having individual stands. However, after seeing some of the videos I can see where this would offer a nice clean and compact set-up if using a single rack tom and no more than 2 or 3 cymbals. They make a case of it so not being able to throw it in a traditional hardware bag wouldn't be an issue for me as long as the bag can hold the other mounting components.
Thats half .....back to the future. I can see this being a viable alternative to normal set ups, useful for one up one down two cymbal situations. But the curved bar will be an added pain for load in out.
the only thing i want gibraltar to bring back is their gooseneck ipod mount that attaches to cymbal stands/mounts, been hunting for one for ages but refused to pay nearly £70 one shop was asking for one (when they were less than that brand new)