Finding drum students, any tips?

PQleyR

Platinum Member
Hello gentlemen and at least one lady.

I'm going to start giving lessons, people have been telling me to for years and it's about time I listened.

I need to get a client base together! I've got a couple of people I teach on a friendly, casual basis, but no-one who's approached me as a teacher just yet.

I should point out that I will teach not only drums, but guitar, bass, music production and possibly even theory.

I'm going to put ads online and in music-related shops, but has anyone got any suggestions for creative ways to get people interested? In fact, all teaching-related suggestions would be welcome.

Thanks all.
 

Max Mentzer

Junior Member
Run some adds in local news papers and the best advice I can give you is to look into marketing information for yourself. There's a lot that you can do you may not know.
 

Eman101

Member
I got a cool thing going with a music chain here where I teach in their shops. This brings clients into their store on a continual basis, as well as gives you a goldmine of potential students on a daily basis. If you can get into a store that would be awesome.

If not, maybe enquire about getting some space on a Saturday morning to do some sort of demonstration/solo type thing. You will be surprised; sometimes these can yield great results.

Make some business cards; colourful and inventive, not plain and boring.

Speak to schools; ask if you can advertise or do a demonstration or both at the school (or even teach there). School/college students are normally your biggest client base.

Community ad papers are a great and cheap way to advertise.

Tell every person you know! Put it on Facebook, email, twitter, the lot!

Good luck with your teaching!
 

Travis22

Senior Member
I think Eman summed it all up very well. I can vouge for the school thing, as that's how I was able to get a bunch of mine when I taught. I was able to get a job as a percussion instructor for a High School and Middle School and the amount of students wanting lessons was unbelieveable. And it was mostly the young ones that took to it. With you being able to teach mulitple instruments it makes you an even bigger target.

Good Luck, I hope it all works out for you.
 

NUTHA JASON

Senior Administrator
to encourage word of mouth offer cashback (or a free lesson or two) to every pupil who successfully recommends you to their friends.

j
 

JackD

Junior Member
Advertise locally and try to get a teaching gig at a store or school. Advertising in school newsletters can be pretty effective.
 

Living Dead Drummer

Platinum Member
For internet promo I run ads on Craigslist every single day as well as on LA Weekly, Backpage & myspace. I also have banners up on my personal website and facebook.

Local music stores like Pro Drum, Sam Ash and Guitar Center all have post cards for my school and I attached free lesson cards to each of them. So I offer one free trial lesson to anyone interested and they can sign up from there.
 

PQleyR

Platinum Member
Thanks guys, some good thoughts here. Do you have any recommendations on making sure people don't cancel on you at short notice, and that sort of thing?
 

NUTHA JASON

Senior Administrator
sell your lessons in blocks or terms of 10 weeks. include a clause that late cancellations can't be refunded or can only be partially refunded and make this up front in the deal. this deal must work both ways though.

in answer to your first question i am a head in my local music service (kingston), have you asked the brighton music service for work? send them a CV and if there is need they can place you in schools. with your multiinstrumental talents they would be crazy to turn you down ... i would hire you if you lived up here.

j
 

PQleyR

Platinum Member
No, how would I go about doing that?

Also...in your experience, do people look for qualifications, grade exams etc? I do have some but not across the board, just guitar, theory and music production. Do you think that would be a barrier, or should I look into taking further exams?
 

NUTHA JASON

Senior Administrator
every music service is different but personally i never really hire from qualification only interview. CVs are too easily padded out and most qualifications are not worth the paper they are written on when it comes to teaching.

contact your local area authority or google brighton music service or speak to a nearby school's music head for local advice.

j
 

The Modernist

Senior Member
Make sure to get yourself CRB checked, and put that on your ads. It will put anxious parents at rest, and will be one of the first things a school asks to see if you decide to look for clients there.
 

haroldo_psf

Senior Member
No, how would I go about doing that?

Also...in your experience, do people look for qualifications, grade exams etc? I do have some but not across the board, just guitar, theory and music production. Do you think that would be a barrier, or should I look into taking further exams?
May I add a word? I am a new student myself. Just started to take drum lessons. People might flame me here, but when I was looking for teachers, one thing that turned me down about MANY adds I saw was the multi-talented teachers that also taught all types of instruments on this earth.

I am not doubting your abilites to play all these instruments. However, when you advertise that you teach drums, guitars, bass, etc etc etc, it immediatelly gives the impression that you are not a specialist on any instrument, but a basic player of all them. And for a prospective drum student, they want a drum specialist, and they don't care about the other istruments that you teach,

I am not a musician. I am just a student, and this is a most honest feedback.
 

PQleyR

Platinum Member
Very perceptive Haroldo, and I have taken this into account already. It's well-known in advertising that being specific pays off, because otherwise you cater to everyone and therefore no-one, as you say. My intention is to advertise each thing seperately, aimed solely at people who want to learn that one instrument, possibly in addition to another advert I've drafted which is targeted at people who already play an instrument and want to learn another one.
 
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