International back-line support and the ability for a working drummer to have access to the gear he/she needs or regularly uses on tour can be a huge factor.
Well to be fair, Nicko didn't leave Premier, they left him.One of the weirdest hopping was that of McBrain. Sonor, Premier, then... back to Sonor for... Three months? And then British Drum Company.
Matt Chamberlain seems to change every couple of years or so.
Craviotto to Gretsch to A&F I believe...pretty quick. Never understood Vinnie's brief jump from Gretsch to Ludwig and right back to Gretsch, that was pretty weird as was the Gretsch return video that was cringy. Dave Lombardo was with Ludwig really briefly too and jumped right back with Tama.
I doubt anyone comes close to Carmine Appice for brand-hopping endorsements.
Ludwig, Slingerland, back to Ludwig I think,
I meant back in the 1970s. He was with Ludwig in the 60s, then briefly with Slingrrland, but I swear he went with Ludwig again before switching to Pearl in the early 80's.Definitely not back to Ludwig, although he really genuinely wants to be playing them. And although he was cut from the roster for an almost laughable reason now and it shouldn't be held against him, his hopping from brand to brand has hurt his credibility as an endorser. I would be very surprised if Ludwig had him back.
He is indeed back with Sabian, but isn't getting special treatment.
Well to be fair, Nicko didn't leave Premier, they left him.
Premier had significant financial struggles and was unable to offer support. Premier essentially went out of business, and what was left was sold off to new owners. Nicko had little choice but to find a new company.
And if I recall (and maybe someone can verify or correct me) the British Drum Company is run by former Premier people, so in a way, it's not an entirely new endorsement.
I believe every major brand is represented on every continent. You'd have to be playing a really niche brand to not be able to source gear almost anywhere in the world.
I appreciate that backline is sometimes a necessity, and that drummers have genuine preferences. I don't understand why a drummer who loves a brand so much would simply abandon it just because they can't have those kits waiting around the globe. In that event, they should strive to bring their own gear so they can always be sure they're playing what they like. Yeah, it's costly to ship excess gear. The drummer and their band then need to decide if the expense is really justified. (Good luck with that! ?)
I've been wondering about the current state of endorsements, especially given the financial challenges of the acoustic drum market over the past few years.It's been a long time since an artist was paid directly to endorse a brand.
What do endorsers get these days, basically a free kit? And what are they expected to do in return?
I've been wondering about the current state of endorsements, especially given the financial challenges of the acoustic drum market over the past few years.
What do endorsers get these days, basically a free kit? And what are they expected to do in return? With the concert scene all but dead for the moment, they can't really show their kits out there in live venues.
More from my FAQ:
WHAT ARE THE BENEFITS TO THE ENDORSER?
In exchange for the drummer's endorsement, the drummer can expect "consideration" in the form of discounts on the product endorsed (and possibly on other products from the manufacturer). Based on the level of exposure the drummer can provide, the agreement may include free product, however there is generally a limit to the amount and frequency of such consideration. Other agreements may include exchanging old product for new, and in some instances, product is simply loaned as necessary. High-profile drummers may be compensated in addition to product consideration. The specific product may also govern the consideration. That is, a drummer is more likely to get free sticks from a stick manufacturer, than to get free drums from a drum manufacturer. The amount and type of consideration is usually proportionate to the marketing value of the endorser to the manufacturer.
Another valuable benefit is the "support" offered by the manufacturer. An endorser will enjoy better pricing, and usually faster service than at almost any retail store. This is especially important for the traveling drummer, where needed product may be unavailable in local stores.
The drummer may also have their name and/or photo used in the manufacturer's product literature and advertising campaigns.
Occasionally, the drummer may be involved with R&D (research and development) regarding the manufacturer's products, and may become an integral part of the manufacturing process.
WHAT DOES THE MANUFACTURER EXPECT FROM THE ENDORSER?
Since the manufacturer seeks exposure via the endorser, the endorser is expected to be seen using, and/or pictured with, the product. Sometimes clinics are arranged so that the endorser can help spread the word on a more personal level. For endorsers who do recordings, a 'thank you' or mention in the liner notes is customary. Traveling endorsers may be asked to accommodate manufacturer employees or representatives at performances. The endorser may be asked for R&D (research and development) input on the manufacturer's products. Schedules permitting, the endorser may be asked to demonstrate and represent the manufacturer's product at trade shows or conventions such as NAMM and PASIC. And of course, the endorser is expected to say nice things about the product and manufacturer in person and online.