Ooooooh - I love this topic! No need for truth, accuracy, or objectivity - just gut emotions. May I express my preconceived notions?
Ludwig - The drums that launched a million careers. They've stumbled, wavered, and screwed themselves in more ways than one can count - yet will always have a cherished part of my heart. The Joe Biden of drum companies! They'll always have my support - poor things.
Gretsch - The first set of drums that ever made me conscious of great tone. They've done more with sourced shells than practically anybody (US kits), and hit a home run with their Renown series. Over-hyped and mystical, but still among the best.
DrumWorkshop - Snobby and hyped to a degree unseen in the drum world 'till now. Absolutely the pinnacle in marketing genius. The hype turns me off in the extreme, but you can't deny that they are among the best.
Pearl - It's all been said. Some of the best snare drums in the world, along with the boxiest-sounding toms extant. The tube arms just scream cheap. Glaring example of success at the cost of derision.
Tama - I hated the early drums because of the vision of makeup-caked, girlie-haired metal drummers. These drums were the clones of Pearl soundwise, boxy and harsh. New Tamas are luscious, elegant, and near the top of the heap of modern drums. Now, if they would just lay off those cheap, grotesque-looking snare drums. The Tama devotee deserves better.
Yamaha - The former champ of fine, luxury drums, with way too much emphasis now on the cheaper lines of birch. Do Stage Customs inspire? Nada. The flower is quickly fading. Yamaha seems no longer devoted to having the best of the best. The pinnacle years that featured Recording Customs, Maple Customs, Birch Customs, Beech Customs, and, to a lesser extent, Oak Customs, have been replaced by - what? Even though the hardware is still the best available, and the original YESS system was a crowning achievement, Yamaha no longer aspires or inspires. I hope my favorite brand of all time survives.
Mapex - Despite the corniest name ever invented, Mapex is the company to watch. Products were quite sketchy in the early days, but the strong influence of the US distributors has honed Mapex drums into what is probably the highest dollar/value ratio in the genre. Who cares if their drum lines are named after heavenly bodies - there had to be some kind of nod to the eastern makers, after all - Mapex builds great drums.
Premier - Always the odd guy. But the English idiosyncrasies aside, Premier made some very notable drums. So long, old chap.
George Way - Tasteful execution and masterful marketing of another UAD (Universal Asian Drumset).
SJC, Spaun, Pork Pie, OCDP, et. al. - Do we really care?
Zildjian/Sabian - The cymbals that launched a million careers.
Paiste - Early Paiste worker: "Did he say we're going to start painting our cymbals?"
Wow, this has been fun. I hate getting back to reality now.
GeeDeeEmm