Well, we have some example of brand rebirth that were successful. As a european, I think of Skoda for instance. But to stay on drums, every drummer older than 30 y.o know Premier, and it's widespread between budget line to high end. Many drummers have never heard about British Drum Co and their virtual kits in 3D rendering.Because Premiers history is tainted, and for the last years Wonky.
Also Premier is said still to be exist (see why its a slippery slope) and still makes drums.