I think I know what you are saying, but even the cymbal tech is over rated as far as "sound" is concerned. In the "old" days, they didn't worry about patina, how the lathing looked, how the hand hammering came through. They just made cymbals for how they sounded. Now, all of those things sell cymbals, and it's the same concept with drums. The cymbals still have to sound good (best sounding cymbal I ever owned was a 50s K), as do the drums.That's the other thing. Real differences and improvements in sound are few and far between these days, compared to the frequent and significant changes up to a few decades ago. Cymbal companies seem to have made the most obvious changes compared to drum companies. And without being able to hear a drum, it's really hard to believe that a different/fresh/interesting design alone would make for a different, improved sound. All the more reason that these drums need to be heard before anyone sends them a nickel.
These guys are doing something pretty cool and different, and yes, the sound is the true test.