Yep. Booth cost is 32.65 a sq. ft. Booth space sold in 100 sq. ft. blocks. (there is a small booth space ..... 10' x 5' ...... for $2,095). So you can be dumping huge money into a booth. Companies have and do. Then you have to judge your sales vs cost, to figure out what to do going forward.From what I hear most of the manufacturers are of the opinion that with even more reach of the internet and youtube type exposure they don't need to attend NAMM. It is kind of a dinosaur. Your list of NON-attendees seems to be even further proof of that.
Starting about the last year I attended (2005) ...... they've been making it harded and costlier to get tickets. There used to be literally 10's of thousands of John Q. Publics roaming the halls. Every day. And they've actively discouraged and curtailed that, over the last 17 years. I really don't see that trend reversing.Perhaps if it was an open to the public event there would be more draw. ........
I know if it was open to the public, lots of us would be interested in attending.