Thank you!
It
completely depends on the drummer's level of
exposure and
influence. You don't (necessarily) have to be a working pro to have enough of either to appeal to a company. Note the YouTube drummers who usually don't have gigs, but they may possess enough exposure and influence, and have some value to a company or two. That doesn't mean they're getting a bunch of free gear thrown their way, that's normally reserved for top artists with the highest level of exposure. But, a company may offer artist pricing - anywhere from 50-70% off "list" prices - and that's certainly attractive to just about anyone.
That's not really the way to look at it. Names and logos on drum gear are basic branding, just like cars, appliances, etc. have their name and logo. Of course it's there for a reason, but don't look at a company taking advantage somehow simply because they put their name on their product. I'm always amused by drummers who want to take logos off their gear because they're not
getting anything for it. If they're really serious about the concept, then I will personally help them remove the emblems from their car, appliances, TVs, etc.
An endorser does have a responsibility to represent the product in exchange for consideration on product. Nobody accommodates an artist just because they're a nice guy (and sometimes, they're
not.) But I'd hardly call it a job. Brownie points come in the form of being a good ambassador for the brand, and the relationship that comes with that. I've been pretty close to the people in many of the companies I endorse, and I enjoy those relationships, which can last long after the professional side of things may come to an end.
Most of the information in my FAQ came from the companies I'd endorsed since 1984, and a common theme was what they
don't want from prospective endorsers. My aim was to guide drummers who somehow thought that if they had a certain look or could play their brains out, were somehow entitled to free gear. Most drummers just didn't know, and as a member of some key online drumming communities, I felt a responsibility to correct the misinformation out there.
Companies and publications eventually caught up with me.
I did a similar FAQ about NAMM, which they read and approved. There's still a
lot of misconceptions about who can go, and how to get in. I'll save that for another thread, I think there have been a few already.
Bermuda