let's dig up an old thread - it looks like fun.
I started being interested in drums in 1980, so...
Tama: had the best looking brochure I had ever seen ( and one of the first ) So much choice and incredible natural wood finishes with scaffolding - like hardware. ( Anyone remember Spartan Hardware?)
This impression has stuck: I still think of Tama as top line. And the endorsers - I never get the Metal thing from the name. Probably from the first impression being that early.
Pearl: Then: Prop level gear, their entry level before export was Maxwin, which was my first kit. I therefore began to hate the shape of Pearl's lugs and didn't want to upgrade to anything that reminded me of that Maxwin.
Now: Oh gods they are boring to me. All perfectly good but deeply unexciting and yes, I hate their tom mounts on general principle.
Oh and if you were in a screechy band with a silly name and lots of make up, you had a Pearl.
Ludwig: Then: They were what all the good guys played: Max Weinberg, Ringo, Dino Danelli, Everyone. Horrifyingly expensive. The best snares. Now though - well I have an Acrolite, but their aura has gone. They just dropped off my radar and now, ( as with many ) especially after launching very humdrum or ropey entry level kits, they just don't do it any more. I see them as undesireable.
Slingerland: Exotic. Wierd. My first top end kit. Horrible hardware. Of course now they just make me think of decades old kits sitting in two mysterious old music shops in Manchester where they didn't like you buying anything, let alone looking because you just wouldn't be good enough.
Sonor. Too expensive for me. Now, the cheap kits are horribly Mapex flavoured and the dear ones have very silly hardware. In fact Sonor have always had silly hardware. Germany is a silly place.
Premier: Oh how I wanted a Premier kit when I was seventeen. Everything looked wonderful and most of all Phil Collins played them. And on Top of the Pops ( UK chart show) every week. with the meteor that was Genista and Signia though, they burned out: now they are ( if still around ) three marketing men in an office wondering what the round things are. Depressing. I loved Signias, and they gave many a British drummer a start, but all gone.
Rogers: Silly hardware.
Yamaha: Then: odd looking and that tom holder rod looked like my Maxwin one. They must be crap, I thought. Now: There are no better drums in the world than a Yamaha 8 or 9000, or, at a push , a Premier Signia. There just aren't. And the hardware on the Yamaha is not silly.
Most of all, Steve Gadd. Dave Weckl, many more, but...Steve Gadd.
Zildjian: HOW MUCH??? (then) I had never seen what cymbals were supposed to cost or why. Now: amongst the best.
Sabian: Zildjian but more so. They had to work harder and I think they still do.
Paiste: people in lab coats with frequency analysers. Bonham! Paice! And the guy who used to run the local drum shop - Tony Mann was an endorser.
Gretsch: Exotic Americana, until a shop in London got what must have been a containerload of them and sold them off for silly money - mostly concert toms, bass drums and brass snares, if memory serves.
Mapex. *dozes off*
There you go: pure unreasonable opinion, but mine.