Concept to increase an album sales!

[Mad About Drums]

In april 2009, Josh Freese released his second solo album called "Since 1972" and was put on sales in no less than 11 versions, all at different retail prices between $7 to $75 000, every versions offered a special "package" included within the price.

The version of $7 offered the album in digital form, the $15 version added a CD and a bonus DVD. For $50, you got a T-shirt as extra, plus a phone call from Josh himself to thank you for the purchase.

The following packages ($250, $500 and $1000) included drumheads, cymbals and autographed drumsticks, plus you had the chance of meeting the drummer in person.

For the richer buyers, the formulas at $2500, $5000 and $10 000 included a private drum lesson, a DW snare drum, a whole day at Dysneyland with Mr Freese and the writting, the recording and the realisation of a video clip of a song dedicated to buyer!

Stronger still, the packages of $20 000 and $75 000, for these prices, Josh Freese would take his guest for a drive in Danny Carey's Lamborghini and integrated a band for a month, helping writting an EP of five tracks!

So, what do you reckon guys, a working concept? A total flop? What's your thought on this?

Link to the purchase at the time: http://joshfreese.com/since_1972/

[keep it simple]

Wow, if you've got the profile to pull that off, then go for it! Artists are finding ever more inventive ways of earning a crust. Of course, mostly out of necessity, but there's always a place for a USP.

My problem is, if I went down that road, the price structure would be reversed. A few dollars for the recording if I'm lucky. Anything that includes a photo of me would stay on the storeroom shelf, but if I introduced a lessons element, it's me who'd be paying out :)

[Pollyanna]

And for $100k he gives you ... http://www.youtube.com/watch?v=Fgjfi1DU1mQ#t=2m58s

[Midnite Zephyr]

That's pretty funny. You notice nobody has taken him up on the 75,000 dollar one yet? I like where he says 'for an extra 50 dollars I'll show you where the guys from No Doubt live'. What a great marketing strategy.

[Mad About Drums]

Originally Posted by keep it simple

... but if I introduced a lessons element, it's me who'd be paying out :)

haha...:) I join you on this one, alternatively we could choose one of Josh offering:

"Take a Flying Trapeze lesson together in the San Fernando Valley..."

Originally Posted by Pollyanna

And for $100k he gives you ... http://www.youtube.com/watch?v=Fgjfi1DU1mQ#t=2m58s

haha, very funny Polly, you should forward the "package" to Mr Freese ;-))

[TNA]

That's pretty awesome. Musicians have to find some way to sell their music now and convince people that it is still worth it to actually purchase the CD. I think more bands need to do this.