Same thing here. We lived way out in the country, and TV was a big deal. I was 11 in 1964, and my whole family gathered around to watch all the Saturday and Sunday night shows.
When the Beatles came on Sullivan, I remember being excited, and a bit confused. I asked my dad, "Why are they wearing their hair like that?" My dad said, "I don't know. It's just a style." Mom and Dad had no reaction to the music, but I was blown away. I'd never heard anything like that before.
And, I couldn't take my eyes off of Ringo. He seemed to be having so much fun playing those Ludwigs and swinging those Zildjian cymbals. I already had a snare drum and had endlessly played along to songs like Johnny Horton's North To Alaska and The Battle Of New Orleans, and all of Elvis's hits, but the Beatles were something new, exciting, and intoxicating.
On the Beatles' second appearance on Sullivan (which I couldn't wait to see!), there was time to scope out some of the other members of the group: Harrison was quiet and mysterious; McCartney was joyous and inviting; and Lennon was - dangerous yet alluring.
The Beatles simply set my course of musical enjoyment for the rest of my life. Honestly, I still find myself using them as the standard by which I judge all other music. "Is this as good as a Beatles song?" Very, very few songwriters/performers can meet that standard.
GeeDeeEmm