Andy
Honorary Member
Guys, could do with a bit of help.
Over the last year, we've received increasing enquiries about Guru shirts. Now here's my dilemma. I'm keen that the shirts reflect the quality of our drums. I just don't feel comfortable going the super economical route, plus, we're not talking the numbers required to really get the cost down low (think 1,000's).
So, I've just ordered a small batch of very smart cotton Oxford short sleeve shirts by Fruit of the Loom. They're black, with a breast pocket. The Guru logo above the breast pocket & In-Tense + Origin logos on each sleeve. These logos are high quality embroidered in multiple steel shades. They cost us £25 ($40) each (plus shipping & tax), so would need to sell for about £30 ($50) each. These shirts are primarily for Guru artists & staff.
I'm looking at the same embroidered designs on high quality T shirts. I've not ordered them yet, but they'd need to sell at around £20 ($32) each to make it worth our while. They'd cost us around £17 ($28) to make.
I can reduce cost by using a cheaper base T shirt (like almost all official shirts), or going for screen printing of logos, or not going for logos on the sleeves, but, you know me, I want them to be as good as they can (without being crazy).
So, what do you think. For the quality, are they too expensive? Or am I just wasting my time going for high quality, & should cheapen the deal?
I've no interest in making a profit on these, but covering our costs plus say 10% for our trouble/outlay/handling, etc would be nice.
Help really appreciated on this one.
Andy.
Over the last year, we've received increasing enquiries about Guru shirts. Now here's my dilemma. I'm keen that the shirts reflect the quality of our drums. I just don't feel comfortable going the super economical route, plus, we're not talking the numbers required to really get the cost down low (think 1,000's).
So, I've just ordered a small batch of very smart cotton Oxford short sleeve shirts by Fruit of the Loom. They're black, with a breast pocket. The Guru logo above the breast pocket & In-Tense + Origin logos on each sleeve. These logos are high quality embroidered in multiple steel shades. They cost us £25 ($40) each (plus shipping & tax), so would need to sell for about £30 ($50) each. These shirts are primarily for Guru artists & staff.
I'm looking at the same embroidered designs on high quality T shirts. I've not ordered them yet, but they'd need to sell at around £20 ($32) each to make it worth our while. They'd cost us around £17 ($28) to make.
I can reduce cost by using a cheaper base T shirt (like almost all official shirts), or going for screen printing of logos, or not going for logos on the sleeves, but, you know me, I want them to be as good as they can (without being crazy).
So, what do you think. For the quality, are they too expensive? Or am I just wasting my time going for high quality, & should cheapen the deal?
I've no interest in making a profit on these, but covering our costs plus say 10% for our trouble/outlay/handling, etc would be nice.
Help really appreciated on this one.
Andy.