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Old 05-11-2016, 04:01 AM
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Jhostetler Jhostetler is offline
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Default Drums in Commercials

Didn't see any other threads about this subject.

Just saw on television a commercial for Pizza Hut that featured a concert percussionist. As a recent graduate (last Saturday!) with a marketing major, I find it intriguing how social perceptions on drums and percussion lend themselves to advertising other products outside of the world of music.

Here is the Pizza Hut Commercial:
https://www.youtube.com/watch?v=HmCziLc8bp0

And here are two there commercials that I remember watching a while back:
https://www.youtube.com/watch?v=6gUIZFPoeFw

https://www.youtube.com/watch?v=9a6eHTfn4uc

Thoughts or other examples of drums in advertisements?
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Old 05-11-2016, 04:11 AM
PeartFan PeartFan is offline
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Default Re: Drums in Commercials

Ringo in the Sketchers commercial...what can I say :-)
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Old 05-11-2016, 04:19 AM
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Jhostetler Jhostetler is offline
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Default Re: Drums in Commercials

Haha, oh yeah. Completely forgot about that one. Wasn't Phil Collins featured in something?
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Old 05-11-2016, 05:24 AM
calan calan is offline
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Default Re: Drums in Commercials

I wouldn't really call Bobby Moynihan a concert percussionist...
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Old 05-11-2016, 05:35 AM
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Default Re: Drums in Commercials

Quote:
Originally Posted by Jhostetler View Post
Haha, oh yeah. Completely forgot about that one. Wasn't Phil Collins featured in something?
It wasn't Phil himself, it was a giant Ape playing "In the Air Tonight" on drums.
I forget what product it was for though, but I remember the add well.
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Old 05-11-2016, 05:38 AM
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Default Re: Drums in Commercials

There was an add for I think Infinty cars where it showed a bunch of drummers hands playing marching type patterns on material the car was made of.

It was filmed in 92 (I remember hearing about the auditions) but it didn't air until like a year two later.
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Old 05-11-2016, 06:51 AM
running running is offline
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Default Re: Drums in Commercials

This one ran during football games quite a bit. (Nice Moeller method!)

https://www.youtube.com/watch?v=-b5ivrG6YoQ

Ballantine's ran an interesting spot where they traced the drummer's sticks to show the light path. The editing kind of kills it but cool concept.

https://www.youtube.com/watch?v=JLSC5HUbvcQ
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Old 05-11-2016, 03:05 PM
EvansSpecialist EvansSpecialist is offline
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Default Re: Drums in Commercials

Definitely been hearing a lot more (and even seeing some) drums in commercials as of late. Nice to see!
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Old 05-11-2016, 03:29 PM
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8Mile 8Mile is offline
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Default Re: Drums in Commercials

I posted about this a couple years ago, but there was a Woodford Reserve bourbon commercial that features Max Roach's drum solo on For Big Sid. You don't see the drummer, but I thought it was pretty wild that they chose a drum solo for the ad. https://youtu.be/iBrPTrLsvBg
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Old 05-12-2016, 12:15 AM
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Default Re: Drums in Commercials

Quote:
Originally Posted by DrumEatDrum View Post
There was an add for I think Infinty cars where it showed a bunch of drummers hands playing marching type patterns on material the car was made of.

It was filmed in 92 (I remember hearing about the auditions) but it didn't air until like a year two later.
OK, it was for Lexus.

https://www.youtube.com/watch?v=r3YJT0PjRnY
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Old 05-12-2016, 12:17 AM
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Default Re: Drums in Commercials

Quote:
Originally Posted by DrumEatDrum View Post
It wasn't Phil himself, it was a giant Ape playing "In the Air Tonight" on drums.
I forget what product it was for though, but I remember the add well.
Apparently it was for Cadbury candies.

https://vimeo.com/62839747
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Old 05-13-2016, 07:18 PM
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Zickos Zickos is offline
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Default Re: Drums in Commercials

Jut saw one last night for ageing and health of older persons with a man clearly in his 80's or older wailing away on a kit. Don't know who it was for exactly but it was eye catching.
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Old 05-13-2016, 07:49 PM
drumnhands drumnhands is offline
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Default Re: Drums in Commercials

Here's one that we loaned Lexus a bunch of drum kits for. This was fun.
https://www.youtube.com/watch?v=NcQh7nhTOrY
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