I clicked on the link just for fun and the price I saw was $49.99. Maybe they screwed up and now it has been "fixed".
The best deal I know of on sticks is at Sam Ash. They sell 10 pair bags of blank sticks. Sometimes they will have them on sale for $20. You never know what kind of sticks they'll be though. The bag that I got was full of blank VF Aaron Spears sig sticks. I only knew that because I saw them online and was thinking about trying that stick anyway. It's weird because the bag was on sale for $20, but I got the bag for $10 because they just wanted to blow them out. I'm still on the first pair of sticks and I absolutely dig these sticks.