With the Superbowl being in the stadium of the San Francisco team (actually in Santa Clara but whose counting) they should have just brought in a collection of artists celebrating the musical culture of the city. Bands like Journey, Santana, Metallica, Train are from Frisco and that's just off the top of my head, Im sure there are more. These game are played in big cities and it could be a theme for a few years until they have rotated through all of them. Makes a hell of a lot more sense than having Coldplay in freaking 2016.