What do you think about the DW Drums Logo?

I love the lugs, and like the Logo. But my, my, they should use an AMERICAN font.
 
I like the look and font of the dw badge just fine.

But chalk me up as another who has always hated the look of the big round lugs, and they are MASSIVE. I picked up a 10" tom at a music store recently and was completely floored at how heavy it was. Probably weighed as much as my 15" floor tom. No joke. Seems counterproductive to put that much metal on such a thin shell. Maybe that's why they don't sound as spectacular as some might expect.

They might be able to pick up some new customers if they at least offered a low mass option that wasn't so goofy looking.
 
They're completely hollow inside, save for the insert and spring. Kind of a waste...but I still think they look cool and give the drums an aggressive, unique look.

The logo is pretty brilliant, marketing wise. Simple. Clean. Timeless. Both the drums and the logo are memorable and instantly recognizable, even from a considerable distance.

There's no spring in the DW lugs. A neoprene plastic insert holds the tension rod receiver in place.

As for the design of the lugs, don't look for them to change anytime soon as this a design patented by DW and is trademark to their drums. After all, when you see a drum with round lugs, you have a very good notion that the drums are DW or an old set of Camcos. I have seen many "generic" drum companies use the Yamaha Maple Custom design and you can even buy them from a five star drum shop - Explorer's in Kansas City.

Logos are funny thing and are integral to a broader spectrum of brand awareness. I have no problem with the DW logos or their lugs. To quote Don Draper "Marketing's job is to make you feel one way or another". The cleanliness of the logo is brilliant because it is simple enough to generate a response in the mind, one way or another, about the product and the simplicity doesn't clutter up the thought process. It takes your entire brain to process a picture and a logo is a picture.....and now I am just rambling on.


Mike

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I the DW logo and lugs serve the purpose that the company wanted.
(I have a degree in Graphic Design)

What DW set out to do, and what ALL companies want to do is set up a logo that projects the brand and message in one look. You see that logo from afar and you KNOW it's DW. Same with the Lugs, though they took over the Cam Co lug, they kept it, why? Because if you see any drum in any place, live, tv, music videos, ANY PLACE, you will KNOW it's a DW.
 
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I the DW logo and lugs serve the purpose that the comandy wanted.
(I have a degree in Graphic Design)

What DW set out to do, and what ALL companies want to do is set up a logo that projects the brand and message in one look. You see that logo from afar and you KNOW it's DW. Same with the Lugs, though they took over the Cam Co lug, they kept it, why? Because if you see any drum in any place, live, tv, music videos, ANY PLACE, you will KNOW it's a DW.

Bingo Masonni. It's all about branding..
 
I the DW logo and lugs serve the purpose that the comandy wanted.
(I have a degree in Graphic Design)

What DW set out to do, and what ALL companies want to do is set up a logo that projects the brand and message in one look. You see that logo from afar and you KNOW it's DW. Same with the Lugs, though they took over the Cam Co lug, they kept it, why? Because if you see any drum in any place, live, tv, music videos, ANY PLACE, you will KNOW it's a DW.

Same could be said for the now (thankfully extinct) Yugo... the lugs are childish.
 
The DW logo is OK. It's very recognizable from a distance and serves it's branding purposes well. I too, hate the lugs.

I wish DW would bring back their single point mini lugs. They looked great and were nice and small showing off more of the finish of each drum.

I agree with Larry and I give them about a 5 out of 10 overall.
 
I don't normally pay attention to that kind of thing, but because I think neutrally about it is probably something that means it's relatively good marketing. It is indeed recognizable, but not something that would necessarily really pop out and amaze you.
 
I'm often amazed that drummers are bothered about the amount of shell finish you can see on a drum shell. I can assure you it's only drummers that care. No-one else does!!

Davo
 
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Love em Both...Logo and Lugs....Actually like the logo now better since I have learned it was from the Bauhaus art school....that is cool .

280012601
 
I am not really fond of the DW logo... guess I prefer more classically styled badges and drums in general.

My favorite are the Gretsch Round and Stop Sign Badges... those are classy looking and convey an appearance of elegance IMO.

I also like the 60's Ludwig Keystone badge... tiny and unobtrusive yet unmistakable.
 
When you think about it, the design of the lugs is relatively important in some aspects. It's really the only thing that distinguishes one major drum company from the next when looking at a shell. I know when I see someone playing a kit on TV or at a show, I look at the lug design to see what kind of kit it is if the logo isn't on the front bass drum head. Some designs are definitely cooler than others and give the drum a certain appeal. For instance, I thought the long lugs on the Yamaha recording custom kits looked really cool, and admittedly, it was a factor in my purchase of a kit at the time. But, after reading about minimizing contact on the shell with smaller lugs and stuff like that, I began to look differently at lugs and their design. I hated the round lugs on DW drums when I first saw them. I too thought they looked "amateurish" in a way, but now I own a DW kit and it doesn't bother me in the least. Go figure! Some lug designs though are just a complete turn off for me, like the diamond shaped ones and some custom drum company lugs that just look like a bolt mounted on the shell. I think there is probably a good bit of thought that goes into the aesthetic design of lugs, and for good reason.
 
I the DW logo and lugs serve the purpose that the comandy wanted.
(I have a degree in Graphic Design)

What DW set out to do, and what ALL companies want to do is set up a logo that projects the brand and message in one look. You see that logo from afar and you KNOW it's DW. Same with the Lugs, though they took over the Cam Co lug, they kept it, why? Because if you see any drum in any place, live, tv, music videos, ANY PLACE, you will KNOW it's a DW.

Couldn't have said it better myself and that is what most of us are about, whether it's drums or whatever, the brand of Masonni!

Mike

http://www.mikemccraw.com
http://www.dominoretroplate.com
http://www.patentcoachmike.com
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