The problem i have doing this is that my local store only has an average of 3 different styles of heads from the big 3 and a lot of the time they are not the styles I was shopping for. (Although the store is moving to a bigger location across the street, yeah!!)For heads, it doesn't really matter. But I kind of like shopping at brick and mortar stores just to make sure they stay in business. I like having somewhere to check out cymbals and drums. If all drum retail goes online, then buying cymbals and drums will become much less enjoyable and satisfying.
Last time I reheaded my kit, I went to GC and they had everything I was interested in (including 15" heads). The time before that, I shopped online.
For heads, it doesn't really matter. But I kind of like shopping at brick and mortar stores just to make sure they stay in business. I like having somewhere to check out cymbals and drums. If all drum retail goes online, then buying cymbals and drums will become much less enjoyable and satisfying.