An "artificial music-like product". Matt, you have no idea what you have given birth to here. I love it! It describes so much of the cookie cutter crap that they throw at us today. Just like that cheese-like product that nobody can determine if it is liquid, if it is solid, or even more important, is it even digestible? Music is starting to emulate the fast food industry, sure enough!
And this is where the G thing comes in.
The legend is that Kenny Gorlik was quite the serious musician in his up and coming late 1970s days. My grandfather says he once heard him at a place in Minneapolis called the Riverview Supper Club, where his playing was so hot that people were standing on their chairs cheering. And most of that was for his bebop playing, where according to that generation he was playing a mostly hard edged tenor, a soprano in the style of Coltrane and most especially a flute that everyone raved about. When I first got serious about jazz, I heard the story again and again of Gorlik's amazing 20 minute versions of
Cherokee. Supposedly he was one of the true bright stars of the future and was entirely accepted by the jazz community.
Then around 1980 he joined Jeff Lorber's pop oriented fusion band, but because of his original homage to bebop, jazz guys sort of gave him a pass with Lorber, and truth be known a lot of puritan jazz guys enjoy Lorber but don't always share it. In that band he was still a very exciting player, full of originality while rarely repeating his improvisations.
OK the jazz puritans said.
All's still cool. After all even Sonny Rollins once played a Dolly Parton song.
Then about a year later, Columbia or Warner Bros. gave him a record deal and that was the beginning of the change. Apparently he was willing to accept handlers to get to the next step while improvisations were now often the same solo every night, which is a big no no in jazz.
Then it was somebody at the record company's bright idea to feature him as one of the stars of tommorrow on of all places
The Oprah Show. He was apparently the hit of the program and Oprah christened him one of the new stars of the world. I've seen video of this show. It was even once on youtube. He played some pop tune and circular breathed some phrase for like a minute and everybody went nuts. Supposedly, he had also used circular breathing in his early jazz days as a way of effectively extending his original phrases. But this was the first time he did it just to show off. As you can see all the signs were already out there, and in the eyes of the jazz puritans the devil was in fact beginning to show his horns.
My dad says he used to love the guy, and actually tried to impress my David Sanborn loving mom with tickets to one of the early G shows, when they were still dating. Story was that Dad was shocked when G walked out on stage minus his trademark coat and collared shirt and was instead wearing a red jumpsuit. He played soprano almost exclusively and had obviously gone to great lengths to drastically change his tone. See, after the Oprah show he got new management, and supposedly one of the guys was from Fort Mill, South Carolina which is the Charlotte suburb where Muzak Inc is located.
It was all too coincidental and soon the stories were out/true or not/ that G had direct ties to Muzak, which of course tied him right into their Smooth Jazz market, and ready made network of public radio stations that soon spilled into the adult contemporary market. Soon Smooth Jazz had two formally small but well organized markets, and the G cult following was able to grow very quickly, especially when he was also the
As seen on Oprah guy.
When that one G solo CD sold all those millions of copies, CD stores saw the word jazz and thought they could at last get rid of those stupid jazz recordings that they felt weren't selling enough. Soon those Dexter Gordon reissues were in the cutouts and G's Smooth Jazz was there in its place. Soon, people tried to copy the G success and actually intentionally tried to copy him to make money. Then of course some other clever guys saw all that Sanborn, Brecker Bros, George Benson CTI crossover stuff from the 70s and just threw that into the same rack to cop on a kind of fake lineage that never actually existed.
In my opinion this is where the G hate comes from. Not only was the term jazz redefined by Muzak chemists and sold as the real deal. It was forwarded willingly and deliberately by a guy who had true jazz apostle potential, which is in some people's way of thinking the true definition of a sell out.
And in the mind of a jazz puritan selling out guarantees you a one way ticket to hell.