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Old 01-21-2017, 03:17 PM
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Default Re: British Drum Company

Originally Posted by Woolwich View Post
the tooling has probably done likewise,
Keith took over the UK shop & tooling to form BDC. This was the shop that built the recent Premier One series stuff.

As for Brand power - it's huge, but it depends on reputation too. Buying a defunct brand that evokes mostly fond memories or "the golden years", has massive value that often more than exceeds anything the actual product quality can bring to the table. Brand is by far the biggest investment element of any larger drum company, & it's cost forms a substantial portion of the price when you buy that product. In the case of Premier, it has so much baggage, that any brand recognition benefit would initially be greatly overshadowed by a lack of faith in both buyers & the industry.
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