With all due respect to Steve's viral - but unwitting - YT exposure, he'd already been doing his gig, his "schtick", had his Ludwig and other endorsements, and also put out a DVD, well before someone posted the "drummer at the wrong gig" video. I've known Steve since before that time as well, and I don't recall him ever promoting himself on YT from the comfort of his home. However, there's no question he became better known as a result of that particular clip going viral, and there have been some fun opportunities for him since.
Bermuda