In that case, I'll add 2 cents to the pool too.
Worth the hype? Probably not, but at the end of the day it's called marketing.....make of it what you will. I don't believe that Snickers "Really Satisfies" or that Coke "Is It" either. However, I'm partial to both.
Axis and Trick will have me believe that their pedals can stand up to re-entry from space. I'd argue that's marketing hype too.....doesn't change the fact that they're great pedals though.
Worth the price? Expensive, yes. But what price do you place on being comfortable and happy with your gear? In this drumming backwater that I live in, if you want something, you have to pay for it. I think 1100 Aussie dollars for a Black Beauty or A$1800 for a Brady snare is a rip too......yet they walk off the shelves. Some people spend more on a car than it would cost to buy a house....and still claim they've got great value for money. Value is determined by what someone is prepared to pay for it, I guess.