Here are the high/low lights:
Its the iPhone 4S not the 5 and looks identical to the iPhone 4, but internally it is brand new. Thanks to a new chip already present in the iPad 2, the new iPhone runs seven times faster.
The iPhone 4S will be available Oct. 14 on Verizon, AT&T and a new addition, Sprint. It will also come with a new camera system, improved battery life and, as expected, a voice control system named "Siri."
For now, it appears Siri will be limited to specific commands, but don't let that fool you, since it has the capability to understand quite a lot.
Want to schedule events or read text messages? It can do it for you, so long as you direct it -- no hands required. You can ask whether you need a raincoat, and what time it is in a foreign city. And you can set an alarm.
Also read: Apple's iPhone Voice App: Revolution or Another Disappointment?
All of this voice capability is bound to leave some uneasy. When Schillar asked Siri "Who are you," it responded "I am a humble personal assistant.”
Still, many of the tech writers in attendance seem to have been very impressed.
Apple also priced these new phones quite aggressively, offering the 16 GB for $199, the 32GB for $299 an the 64GB for $399.
Schillar announced a slate of updates to the iPod Nano and iPod Touch, while Scott Forstall, Senior Vice President of iPhone Software, unveiled the latest update to Apple’s operating system, iOS 5. It will become available on Oct. 12 and offers more than 200 new features, including the Apple Newstand.
While the lack of an iPhone 5 may be disappointing to some, Cook made it clear from the start that Apple feels pretty confident about its achievements.
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