On the Carmine Appice model the idea is to have have a large "tip" when you play the stick flipped backwards. I've no idea if it actually makes a difference in sound or feel.
I wouldn't know about the reasoning behind other stick models with a similar groove.
The idea is to have two types of sticks in one. A smaller, long-necked ended for lighter playing and a big heavy end for getting loud. Carmine's signature stick has been around for decades as he was, at one time, a Regal Tip endorser and may have even been with Pro-mark. At the time these were introduced, Grunge and Alternative didn't exist. You had more general types of music such as jazz, rock, disco and country (Carmine also endorsed Zildjian Quick Beat hi hats back then, a favorite among the disco drummers). The bigger picture was to have one stick which could be a Jazz stick such as a 7a and then turn around and be a 5B for Rock music. You could use the lighter end for fast hi hat work in disco but have a fatback sound with the heavier end. Growing up in Oklahoma, you didn't get to use the 5B end very much.
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