I went to the Olympic site a few weeks ago. A few things horrified me:
The giant McDonald's that was right in front of the stadium. They're an official sponsor. I suppose you can probably work out why I was horrified.
Secondly, Dow Chemical having the sponsorship rights to the sheathing on the stadium. Essentially, the stadium was to be clad by a sheath but it was removed due to government cutbacks. Dow Chemical decided to sponsor their own sheath. If anybody wants to know why I'm very uneasy with Dow having these sponsorship rights, refer below:
Dow are now the owners of the factory where this occurred. Unfortunately it had to go to court rather than reaching what I would consider a fair settlement.