Originally Posted by N.I.B.
Bringing metal to the masses?.....I say it's a half-assed attempt at best, if that.
Of course it is. If it was real metal song (as opposed to power pop with metal teasers) it wouldn't be a high production video on YouTube with advertising and an announcement about their new, big singing.
It's a commercial venture - these groups don't exist to play good music, the idea is to shift units and increase dividends. Creatively, they would see it as exploring the possibilities in a relatively unexplored area - the pop/metal hybrid. No doubt there's be an audience for it - maybe kids in their early teens.