Originally Posted by eddiehimself
I don't know if you've noticed, but the pound is a hell of a lot weaker than it used to be, in fact since 2008 people in this country have benefitted greatly from the drop in the pound in terms of exports. In 2007 it hit a bit of a peak with 1 pound able to buy 2 US dollars and about 1.3 euros. Now it's 1.6 dollars and 1.13 euros. So no i don't think there is a particular problem at the moment in terms of the pound being too strong for exports.
Eddie, I do follow the markets and I used them to my advantage a couple of years ago.
The fact is, the Pound is still
strong enough to make Exports difficult. The loss of manufacturing base has affected many things and one of them is the viability of English exports - and that's not just to do with the Pound (although much of it is) but everything else that has been happening in the economy for the last forty of so years. Exports are reasonable
now, but the drum market is highly saturated with cheaper options.
So, Premier have historically struggled to make their high-end kits for foreign markets. I love Premier drums, but it's not an easy time for them.