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Old 05-10-2010, 03:53 AM
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DrumEatDrum DrumEatDrum is offline
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Join Date: Jan 2009
Location: Los Angeles, CA
Posts: 8,337
Default Re: Getting Pissed at the local scene!

Are you really in Lodi, Ca? That's a pretty small place. I'm not really sure your local scene is really a representative of the bigger picture you seem to be after.

Regardless, every style of music has 1,001 bands in the same scene.
How to stand out is to worked harder then the rest.

One band I was in 10 years ago was named one of the best unsigned bands in Los Angeles, and won local awards. The band prior to that played in front of a rep from pretty much every record company in existence at the time.

How did we do it? We worked hard.

When other bands were rehearsing once or twice a week, we rehearsed three times a week until we were a well oiled machine. We would sometimes rehearse with a click through the PA (the 2nd band used loops, so everything was to a click). This made sure we were tight, and it showed in our live shows.

Someone (usually me) went out to clubs that appealed to the same crowd as our music and flyered. And not just handing out flyers, but getting to know people in the other bands, getting to know the potential fans.

In the 2nd band, before cassettes became passe, we printed up 1000 cassette singles and gave them away at clubs.

The bands had professional press kits to give out to those in the industry. We had websites, email lists, pretty much everything a professional band would have.

This was all before myspace, before youtube, before social networking. I can only imagine how much more we could have done had those things existed at the time.

My last band eliminated the going to clubs and flyering and concentrated on target marketing online via these new online social networks. We knew we had a niche market for the music we wanted to do, and we knew it wasn't going to appeal to most people. So we focused on finding those niche people around the world. Thankfully, a DJ in Chicago liked us, and a DJ in England liked us, and suddenly we were getting on internet radio shows and pod casts. Next thing I know, we're selling CDs from Japan to the Netherlands to Brazil. Granted, we did not sell a ton of copies, and some unfortunate events prevented us from following up on our momentum, but hey, we're out there.

The key was in this third band is we just bypassed the local scene, we didn't even really think about it, and we looked at the global scene.

I know of plenty of bands that can't fill a club in their home town, but are well known over seas.

I hope that helps.
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