Re: AC/DC Marketing
Walmart's marketing savvy is why they did it:-
Walmart's done it successfully for the Eagles, and Journey before. Classic rock is an extremely marketable commodity. An entire generation grew up on the stuff. No surprise that it sells really well with the Walmart boomer/rocker crowd. Music + AC/DC promotional items etc makes it a more attractive and dependable revenue stream for the band.
Why it wont work:-
Its an exclusively US deal.
The ease of buying from anywhere in the world makes it a bit of a farce. Retailers can buy the music from say Agentina or Spain and retail it in the US
Last edited by aydee; 11-22-2008 at 06:16 AM.