Originally Posted by BFrench501
The lucky so and so gets cymbal endorsements and kit endorsements. Sick when you think about the amount of talent out there that doesn't get any sort of help, and he gets it on a platter.
Endorsements are about level of exposure, not (necessarily) about talent. Apparently he's got sufficient exposure.
Endorsements are not (necessarily) about drummers that deserve
or have somehow earned
a helping hand. It's a mutual agreement intended to benefit the manufacturer through the artist's exposure to potential customers.
Also, nobody except he and the companies know what he gets "on a platter". There are very few endorsements that are completely comped, and many discounts aren't as hefty as you'd think. The consideration to the artist is based on - and here's that word again - exposure.
Cooper's got exposure, but I wonder if he'll ever get a gig?