Re: The "Loundess War" is over?
I think one thing that encouraged compression was car radios - when the volume drops you lose it under the ambient noise. Since then it's become a formula.
As for TV advertisers, since they're not allowed to exceed the peak volume of a program, they sit at that peak the whole time. Meanwhile, you need to turn up to hear characters speaking in a near whisper in a dramatic moment but when the ads come on it's like an explosion. So you turn down until you start missing quiet dialogue again so you need to turn up ...