Originally Posted by Otto
...and have found the makeup an unfortunate marketing gimmick.
Some musicians use makeup to create an identity, a uniqueness to express themselves, it's also a good way to be different than other bands or artists, it's not always just a marketing gimmick, though, many artists have adopted the "mystical" make up...
The Blue Men Group
... and many others.
It's part of creating an icon, an image, a dream, being someone else.
I'm not convinced that an artist such as Peter Gabriel did it for a marketing gimmick, more for a theatrical expression of his songs, as a solo artist or with Genesis.