What I have seen is that endorsers have matching hi-hat and kick pedals. Most big name drummers are endorsers, so there you go.
Me, I have a Rogers Supreme hi hat stand and a couple of DW5000 bass pedals that I Frankensteined together using my favorite parts from 5 different pedals.
They have the action that best suits me, so they are what I use.
Some people like to have everything match, including the shells and stands, one brand for everything.
It's up to you, whatever suits your personal set of aesthetics and utility.