This is great stuff but I find removing the heads and soaking the shells in a tub of gasoline overnight prior to applying these items helps too.
Seriously though, I just use a soft cloth on the shells. If there's a stain, say the stupid bassist spilled a beer on your kick, just wet a soft cloth, remove the stain then dry it immediately with a dry cloth. Paper towel is not an acceptable substitute (but chances are nothing cleans better than your favourite t-shirt).
Soft cloth your rims and hardware too to make them nice and shiny.
As for cymbals, don't touch them (just my personal opinion)
Old 100% cotton T shirts,or Microfiber cloths will do the trick.Use mild cleaners like guitar polish,or watered down Dawn dish detergent(I'm serious really) for stubborn stains.Rinse and dry well,and NO steel wool or wire hangers.