A rear line day - mini report.

keep it simple

Platinum Member
I think the marketing is the *result* of being able to provide a vast array of repeatable options and also to meet the whims and suit the fancy in terms of construction and finish of those that can have any drum they want.
I mostly agree with your thoughts on this, but it's not one leading the other, they're symbiotic. It's a snowball effect, & a very well crafted one at that. The artist roster swells partially as a result of a strong marketing budget & the marketing presence swells as a result of the increasing artist roster. I have nothing but complete admiration for DW's marketing & general business direction. It's a huge success that even the guys with bigger budgets can't equal.

Against that, some crappy little builder like Guru doesn't stand a chance. The only choice we have is to innovate, concentrate on delivering something others can't/don't, & hope organic growth & presence climbs over the long term. We don't have the "throw money at it" option.
 

shemp

Silver Member
I'm really not a dw fanboy, but I do appreciate what they do....and they make a very nice product. But let's not fool ourselves and negatively spin ourselves up into thinking it is marketing that is what they are all about....it's the old chicken and egg thing here.

They do get extremely valuable marketing with some extremely big names....but I think the marketing is the *result* of being able to provide a vast array of repeatable options and also to meet the whims and suit the fancy in terms of construction and finish of those that can have any drum they want. Hand held customer service with the manufacturing, purchasing power and infrastructure to deliver whatever is wanted, when it is wanted by a battery of able craftsman.....I think that is ultimately the model that gained them their uber popularity. Let's face it those lugs are hideous

I think it would be short sighted and unfair to think that the evil dw marketing empire is what got them where they are....they do innovate, make an excellent product and the drums just sound great.

There are lots of very fine drums, guru inclusive, but dw gets drummers that can have anything they want because of that ability and infrastructure to make anything imaginable become a reality.....then they get the massive attention by being the provider to someone like, well, ahem, Peart.
 

keep it simple

Platinum Member
Well, judging by the video either the band has at least on die hard fan or Guru has a future customer. :)

(that little feller was having fun)
Haha, yes, that little feller is a star. He's the son of one of the event crew I think. This is soundcheck just as the first punters are arriving (I hate late sound checks :( The wind was brutal too, & got even worse by the time we came to play for real. Hey, outdoor gig in October, what do you expect? We were due to play last year, but got rained off literally a minute before starting our set!
 

Derek

Silver Member
Well, judging by the video either the band has at least on die hard fan or Guru has a future customer. :)

(that little feller was having fun)
 

no talent

Senior Member
The guy pictured playing the kit looks very angry about something. Maybe he's not satisfied playing anything but DW, that's my guess.
 

keep it simple

Platinum Member
A drum company named GURU does have a questionable air about it if you're not familiar.

Sounds like a cheeky start up, never been on a cover page ad in MODERN DRUMMER, or the other drum rags. Just another blonde wood grained kit somebody threw together would (understandably) be a lot of drummers first visual impression.
Absolutely fair comment. Brand is pretty much everything.

One of the best pic of you behind a Guru Andy, I can hear that rimshot :)
Rimshot evidence here Henri https://www.youtube.com/watch?v=z2HhEMB-5iE&feature=youtu.be

This short piece of soundcheck video is the only footage I can find where the audio isn't completely obscured by wind noise :( It even more stormy after this. Everything blowing all over the place, including the sound! (bass drum going on & off is nothing to do with my playing BTW!)
 

Mad About Drums

Pollyanna's Agent
One drummer was initially protesting because he was told the rear line kit provided would be high quality "like a DW or something - not a small bass drum kit I've never heard of". Stage manager - "just play it!" He did, & after his set was most complimentary on the power of the bass drum & openness of the toms.
The proof of the pudding is in the eating!

:)

A photo of me playing the "back line" kit has emerged :)
One of the best pic of you behind a Guru Andy, I can hear that rimshot :)
 

Les Ismore

Platinum Member
Its also funny to me that I have played hundereds of backline kits and I have NEVER played a DW. I have been playing for 25 years and I have never touched a DW on stage. More Pearls than I can count, but if I showed up expecting a DW backline kit, I would have lived a life of disappointment.
Here in the states my experience has been there's usually a DW backline set either onstage, or available. I believe YAMAHA is still the most requested backline kit, the hardware (CL945) has a lot to do with that IMO.



One drummer was initially protesting because he was told the rear line kit provided would be high quality "like a DW or something - not a small bass drum kit I've never heard of"
A drum company named GURU does have a questionable air about it if you're not familiar.

Sounds like a cheeky start up, never been on a cover page ad in MODERN DRUMMER, or the other drum rags. Just another blonde wood grained kit somebody threw together would (understandably) be a lot of drummers first visual impression.
 

keep it simple

Platinum Member
The three toms look far more progressive in depth/width than many.

What are they 12x10 12x12 14x14 ??

They do look smart though. If you're ever out of space and need someone to 'mind' a set please feel free to drop me a line :) :)
No, these are 10 x 6, 10 x 9, 12 x 12 :)
 

SquadLeader

Gold Member
Hahaha, yes, it seems like a fairly intense moment. Still coping with the disabled finger too, so everything's a bit more animated than usual.

Just looking at this photo though reminds me of just how satisfying that tom collection is in terms of timbral progression. This setup covers so much ground in a relatively compact kit it's untrue.
The three toms look far more progressive in depth/width than many.

What are they 12x10 12x12 14x14 ??

They do look smart though. If you're ever out of space and need someone to 'mind' a set please feel free to drop me a line :) :)
 

keep it simple

Platinum Member
Damn, Andy, were you playing Meshuggah with that expression? ;)
Hahaha, yes, it seems like a fairly intense moment. Still coping with the disabled finger too, so everything's a bit more animated than usual.

Just looking at this photo though reminds me of just how satisfying that tom collection is in terms of timbral progression. This setup covers so much ground in a relatively compact kit it's untrue.
 

porter

Platinum Member
If the "engineer" isn't used to mic'ing a full resonant head bass drum, the best initial approach is one of empathy & firm reassurance. Suggest he mic's the front head pretty close if he has spill issues, & if he sights attack/slap issues, suggest he places an additional mic on the batter head. A 57 or similar dynamic will do just fine.

A photo of me playing the "back line" kit has emerged :)
Damn, Andy, were you playing Meshuggah with that expression? ;)
 

keep it simple

Platinum Member
I'm dreading the time I get an arsey soundman who doesn't like the lack of hole in the reso head on my 26" Ludwigs. Apart from, "None of the other drums have holes in and you can mic those up OK" what are my best responses if that arises?
If the "engineer" isn't used to mic'ing a full resonant head bass drum, the best initial approach is one of empathy & firm reassurance. Suggest he mic's the front head pretty close if he has spill issues, & if he sights attack/slap issues, suggest he places an additional mic on the batter head. A 57 or similar dynamic will do just fine.

A photo of me playing the "back line" kit has emerged :)
 

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eclipseownzu

Gold Member
Errrr..... you can call BS all you like, mate. Read Clem's interview in Rhythm Magazine from July 2014. Only stating what Mr Burke said when asked why the change from his beloved Premiers.
Mike, I wasnt saying that you are full of BS. I am saying that Clem's reason for leaving doesnt hold much water. I have no doubt that you are just reporting on what you read.
 

mikel

Platinum Member
Im calling BS on this. I have actually been inside of the SIR warehouse in NYC. It is the size of an airplane hanger, and there were literally thousands of kits. I dont think you could pick a major manufacturer that wasnt represented in a rainbow of colors. They even have vintage rogers and camco stuff, its very impressive. My guess is premier wasnt offering the level of support he wanted so he jumped ship.

Its also funny to me that I have played hundereds of backline kits and I have NEVER played a DW. I have been playing for 25 years and I have never touched a DW on stage. More Pearls than I can count, but if I showed up expecting a DW backline kit, I would have lived a life of disappointment.
Errrr..... you can call BS all you like, mate. Read Clem's interview in Rhythm Magazine from July 2014. Only stating what Mr Burke said when asked why the change from his beloved Premiers.
 

Liebe zeit

Silver Member
Of course, the hired PA sound engineer wasn't happy about the lack of hole in the bass drum reso head.
I'm dreading the time I get an arsey soundman who doesn't like the lack of hole in the reso head on my 26" Ludwigs. Apart from, "None of the other drums have holes in and you can mic those up OK" what are my best responses if that arises?
 
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